Rushmore Photo & Gifts sued by Sturgis Motorcycle Rally Inc.
The original name for the summer motorcycle races in Sturgis was "Black Hills Motor Classic." Eventually it became, simply, "Sturgis." That was not because some group of people decided to make it so; it was because it just happened.
Seeing this, a group of people decided to do what no one can do under trademark law: they decided to trademark the name of a city. I think Rushmore Photo will win. I think it should.
Strangely, the newspaper story veers off to general Sturgis Rally prospects. The crowd is aging; youngsters aren't becoming Harley riders in the numbers their parents and grandparents (the current rally crowd) did. Who wants to do what their parents did for fun?
Sturgis is on its way back to becoming a cowtown on I-90.