Monday, August 23, 2010
The billboard issue
Much has been made in the Journal's Two Sentences feature and in the letters to the editor about billboards in general and in some instances, about billboards I designed for The Buffalo Chip.
FIRST: If there are too many billboards in Rapid City, the city and state should do something about it. They aren't doing much about it and billboard advertising works...specifically for rally-related advertising where tourism guests cannot (or will not) access other advertising media. Outdoor media are among the most effective when trying to reach the hundreds of thousands of bikers who are riding through town or down Interstate 90.
SECOND: Much seems to have been made because I used a bikini-clad lady to draw attention to the billboards. I've been doing that for 19 years, and this is the first year anyone objected. In one case, someone actually suggested that one of the billboards featured a "bare-chested"..."teen" model holding a beer.
As anyone can see, the model is not bare-chested. Neither is she a teen. She is in fact a 37-year-old, health care professional who is a happily married Rapid City mother of two lovely kids.
Beer commercials have for many years featured nice-looking women in bikinis, perhaps the most memorable being Old Milwaukee's Swedish Bikini Team shown near the top of this post.
Of course, I'm sure the Journal poster thought he saw a bare chested girl on our billboard. He obviously has a dirty mind. The fact remains, there are few things more refreshing on a scorching summer day than a cold beer and a hot woman.
I make no apologies for using the image of a wholesome young woman in a bikini advertising a biker event where there are many many customers in similar bikinis. Are we all really that confused about sexuality?
Posted by Michael Sanborn at 1:04 PM