So, are you a Cultural Creative? Take this quiz and find out.
Saturday, August 1, 2009
Cultural Creatives, a powerful, emerging, American demographic segment...
"Cultural Creatives is a term coined by sociologist Paul H. Ray and psychologist Sherry Ruth Anderson to describe a large segment in Western society that has recently developed beyond the standard paradigm of Modernists versus Traditionalists or Conservatists. The concept was presented in their book The Cultural Creatives: How 50 Million People Are Changing the World (2000), where they claim to have found that 50 million adult Americans (slightly over one quarter of the adult population) can now be identified as belonging to this group. They estimated that there were another 80–90 million Cultural Creatives in Europe in 2000."